Hey guys! Welcome back to my Consumer Behavior Blog. We're actually on our last week of posts, which is amazing! I hope you've enjoyed the posts so far. For our final week, we're talking about the information search that goes along with looking for products we want to purchase. Let's get started!

Many of us go through an external search when we want to buy items. We check online the different options and pricing, as well as which store may have the best deal. However, we don't go through the same amount of search for every item. You wouldn't take notes and extensively research about what toothpaste you're going to buy, but you would definitely do your research when you're buying a new car. Or maybe when you're getting a new pet.

I recently went through a very extensive search. It involved hours and hours of researching what I needed, who I was going to buy from, and the advantages and disadvantages of what I was buying. What was I getting? Actually, it's more of a who am I getting:

I conducted my massive search on owning a bunny! On May 8th, I'll be bringing home an 8-week old baby girl (Cream-colored like the picture). As you know, owning a new pet comes with a lot of responsibility, and with that came my extensive search. I looked for the right breeder, speaking with several people. I spent hours researching what I would need for my girl, going to different stores (A LOT of different stores) to compare products and what she might like as far as toys and beds go. The point of my example is that there are some purchases that consumers will spend a lot of time researching and thinking about. That's why it's important for products to have resources for their consumers to consult and view--they need to have these resources so that they control that information and it doesn't mislead the potential customer.

However, when it comes to purchasing my daily grocery list, I don't really engage in much of a search. Maybe I'll look for what's on sale, but other than that, I really don't engage in much of a search for information for those types of products. It's quite different to a bunny.

As you can see, there are very different types of search that we conduct depending on what we're buying, usually dependent on how much it affects your life. A bunny is going to change your day-to-day life a lot more than which brand of toothpaste you decide to switch to.